Frequently Asked Questions
You can participate in Google Shopping Ads in Algeria, Angola, Argentina, Australia, Austria, Bahrain, Bangladesh, Belarus, Belgium, Brazil, Cambodia, Cameroon, Canada, Chili, Colombia, Costa Rica, Ivory Coast, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France (only available in metropolitan France), Georgia, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Lebanon, Madagascar, Malaysia, Mauritius, Mexico, Morocco, Mozambique, Myanmar (Burma), Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Zambia and Zimbabwe.
* Countries in Bold are beta countries of sale.
If you want to participate in Shopping Ads through a Comparison Shopping Partner (CSS), you can do so in all countries that are part of the European Economic Area (EEA), the United Kingdom and Switzerland. You can participate through one or multiple CSSs of your choice.
- Product Shopping Ads. These advertisements are created based on the product data that you submit in the Google Merchant Center. Learn more about what makes up a Product Shopping Ad here.
- Local Inventory Ads. These shopping ads use feed data provided from Local Inventory Ads to engage potential customers throughout the Google Display Network to drive traffic to your local stores.
- Navigate to the tools icon within your Google Merchant Center account, then click Linked Accounts under the Settings tab
- Choose Google Ads
- Navigate to “Your Google Ads account”, find the Google Ads customer ID
- To finish, click Link under “Actions”.
Follow these instructions to create a Google Shopping Campaign:
- Sign in to your Google Ads Account.
- You will find the page menu along the left; click Campaigns.
- Click the ‘plus’ button, then click New Campaign.
- Select Shopping for the Campaign Type, then click Next.
- Pick your advertising preferences.
- Click Save and continue.
- Choose the kind of ad group you want to create and create your first ad group.
- Click Save. After saving you will be taken to the product group page where you can create multiple product groups using subdivisions.
If you want to place bids inside a Shopping campaign’s ad group, you do this using product groups inside your inventory. You will notice that when you first create a Shopping campaign, you only have one ad containing one product group called “All products”. Your entire inventory resides in “All products”. If you want to make bidding more specific to your advertising goals, you can divide your inventory into smaller groups with subdivisions.
For each product group, you can subdivide up to 7 levels. It is possible to bid the same amount for all products if you have a product group containing all your products. If you want to bid on products organized by brand or product category, you can create smaller product groups. Note that you can only set bids on product groups you did not subdivide.
You can subdivide a product group by signing in to your Google Ads account and navigating to the campaign that contains the product group(s) you want to edit. Then, select the ad group that includes the product group you wish to edit. Navigate to Product groups in the page menu. You are now on the product groups page.
There are several Google Ads bid strategies. First, you can choose between manual or automated bid strategies. Depending on your goals, you can choose the bidding strategy that works best for you. These are some of the bidding strategies you can choose from:
- Manual CPC Bidding (set a maximum price on the cost per click)
- Enhanced Cost Per Click (ECPC) (automatically adapts your manual bids for clicks that seem more or less prone to lead to a conversion or sale)
- Target CPA (Cost per Acquisition) (Smart bidding strategy that helps get as many conversions as possible at or below the CPA you set)
- Target ROAS (Return on Ad Spend) (helps you get more revenue or conversion value at the target ROAS you set. Target ROAS is only available on adgroup level)
- Maximize conversion (automatically sets bids to get you the most conversions for your campaign while spending your budget)
You can find more information about Google Shopping ads in the many articles Shoparize created. You can also find information about this on Google Shopping’s support page.
No, you only have to claim and verify your URL when you are advertising with Google Shopping CSS. All non-Google Shopping CSSs, like Shoparize CSS, come with an URL claiming and verification exception.
From December 2020, Surfaces Across Google changed into “free product listings” or “product listings”. Where you could previously find Surfaces Across Google in your account or in the Help Center, you now find “free product listings” or “product listings” instead. Via the Merchant Center you can list your products for free on Google surfaces, like the Shopping tab, Google Search and Google Images. Learn how to set up free listings here.
You can read more about how to control traffic from multiple CSSs here.
Just as for opting in for a CSS partner, you need to sign in to your Merchant Center account, click on the Tools icon, and then choose Shopping ads setup. The dashboard will show all the CSSs that have uploaded products from your website.
From the dashboard you can choose to opt-in and out of a particular CSS channel. Op-outs can take up to 24 hours to complete.
Your shopping ad is determined in the ad auction. In the ad auction, Google Ads calculates the Ad Rank for every ad and decides which ads to show and how they are positioned. The top position is taken by the ad with the highest Ad Rank, the second position is taken by the ad with the second-highest Ad Rank, etc.
The Ad Rank is calculated using the following factors:
The bid you set tells Google how much you want to pay for a click on your ad. You never pay more than the bid you set. Oftentimes, you pay less because you pay the amount your direct competitor below you set as a bid. You can change your bid at any time.
Your ad quality and landing page experience are checked for relevance and usefulness to the shopper. In the Quality Score in your Google Ads account, you can evaluate and monitor Google’s assessment of the quality of your ad.
The Ad Rank thresholds are minimum thresholds Google sets to ensure high-quality ads. An ad must achieve the minimum thresholds for it to show.
If the competitiveness in an auction is high, two or more ads are competing for the same position and have similar ad ranks. Each ad will have an equal possibility of winning the position. If one of those ads becomes a higher-ranking ad and is more likely to win, the advertiser might pay a higher CPC for the advantage of the higher assurance of winning.
In the ad auction, the context of a shopper’s search matters. The following factors are used to calculate the Ad Rank:
- the shopper’s location at the time they searched
- the time of the search
- the search terms the shopper used
- the type of device the shopper used to search
- the nature of the search terms
- other search results and ads that are presented on the page
- remaining shopper signals and attributes
Google Ads calculates how your ad extensions and other ad formats will impact your ad performance. You can add supplementary data to your ad, like links to specific pages on your site or a phone number. This additional data is called ad extensions.
Comparison Shopping Services, or CSSs, can place Shopping ads on behalf of merchants they represent on the Google general search result page. As a merchant, you can leverage this by participating in Shopping ads by using one or multiple CSSs to place Shopping ads on your behalf. If the CSS program is available on the general search result page, the Shopping Ads will also show through which CSS the offer is uploaded.
A Comparison Shopping Service (CSS) is a website that gathers product offers from online merchants. Shoppers can compare product attributes like price, size, color, and other characteristics. When they choose the product they want to buy, the CSS sends shoppers to the merchant’s website to complete the purchase. Working together with at least one CSS is needed in order to participate in Google Shopping Ads.
There is a whole list of requirements you need to adhere to in order to become a CSS. Below you will find a selection of these requirements. Please visit this Google support page to view all requirements.
To become a CSS, you need to operate a CSS website meeting all Google’s requirements. Some of these requirements are:
- The CSS website must show offers from at least 50 distinct merchant domains for every country they target with Shopping Ads. These merchants must ship products to the respective country.
- The CSS website shows all the offers submitted to Google by the merchant and allows shoppers to search for and compare different products and offers for an identical product from various merchants.
- The CSS website shows product offers that navigate shoppers to the merchant’s website to buy the product.
On top of the CSS website requirements, a CSS must also have a registration in at least one country where the CSS program is available, offer links promoted in Shopping Ads that lead shoppers directly to the page where they can buy the product, and ensure all Shopping Ads and free listings comply with the Google Shopping Ads policies and product data specifications.
Google Shopping CSS is Google’s own CSS. Like any other CSS, Google Shopping CSS can place Shopping ads and free listings on Google on behalf of merchants. Google Shopping CSS is an independent company, which needs to be profitable on their own because of the new EU legislation. Because Google Shopping CSS needs to be a profitable business, they charge a fixed percentage markup on the CPC of 20% in the Google Shopping auction.
After the EU gave Google a 2.42 billion euro fine, Google had to apply the same methods and processes to position and display rival CSSs as they had given to their own CSS, so Google Shopping CSS pays Google for clicks on ads they place, just like partner CSSs. Google Shopping CSS charges its merchants based on a cost-per-click (CPC) model and charges a fixed percentage markup on the CPC paid in the Google auction. This is their fee for placing Shopping ads. This margin is not added, but deducted from your bids before they enter the auction.
Google Shopping CSS represents merchants in the same way like any other CSS. They work under a self service & consultancy model, which means that merchants manage their feeds and campaigns while Google Shopping may offer consulting services to the merchant.
There is no one-size-fits-all when it comes to Google Shopping. The costs depend on your needs. The price you pay for a click to your website is in your hands, by setting a max. CPC. or a minimal ROAS target. The margin that Google Shopping applies for running your Shopping ads is added to your CPC bid in every auction. This is shown in your overall campaign cost, which makes it very non-transparent. There are no additional fees. You can start using Google Shopping for free by using free listings. See “What is the revenue model of Google Shopping CSS?” for more information.
Google CSS Partners are Comparison Shopping Services that can place Shopping ads and free product listings on Google on behalf of merchants, just like Google Shopping CSS. If you want to participate in Google Shopping ads, you need to work with at least one CSS of your choice. Companies in the CSS Partner Program who have qualified for Partner status are granted the CSS Partner badge and the Premium CSS Partner badge. Here you can find an overview of all CSS partners.
A Google CSS Partner meets the minimal Partner requirements of Google and needs to have at least 100 active merchants working with them. A Premium Google CSS Partner has to meet stricter requirements, like additional technical certifications, and have at least 500 active merchants working with them. Shoparize is proud to be a Premium Google CSS Partner. As a Premium Google CSS Partner, we benefit from this status by receiving more support from Google through a dedicated support channel, consultation, workshops, training, and more. As a result, Premium Google CSS Partners can support their merchants in a better way.
The CSS Reward program recognizes and rewards CSSs that stand out in Shopping ads best practices. There are prizes awarded for CSSs that improve in specified areas.
The CSS Reward program focuses on Shopping Optimization Score, also referred to as Optiscore. Optiscore measures the adoption and use of core Shopping features that help campaigns and feeds perform efficiently, for Shopping ads and Merchant Center feeds. Accounts are expected to deliver better when they have a strong Optiscore performance.
In June 2017, the European Commission fined Google €2.42 billion for breaching EU antitrust rules. According to the EU commission, Google abused its market dominance as a search engine by giving an unfair advantage to its Comparison Shopping Service: Google Shopping.
Market dominance, as such, is not illegal under EU antitrust rules, but leveraging this dominance to expand a company’s market power to other markets is. As a result of Google’s unfair practices, Google’s Comparison Shopping Service made significant market share gains at the expense of its rivals.
Together with receiving this fine, Google had to stop its illegal practices concerning Google Shopping and respect the principle of equal treatment in its search results. Google had to apply the same processes and methods to position and display rival CSSs as to its own CSS.
The solution that Google came up with was to separate the two: Google Shopping became a separate business of Google. From that moment, Google Shopping started competing equally with other CSSs.
Because Google Shopping CSS needs to be a profitable business, they withhold a 20% margin on each CPC in the Google Shopping auction. The difference is that with a CSS partner, the 20% margin that Google Shopping withholds no longer applies. Therefore the bids that enter the auction via a CSS partner get a 20% increase, in other words, a 20% bidding advantage.
Yes, the 20% bidding advantage applies for all CSSs. As a merchant, you can choose to use this advantage with different strategies, like focusing on lowering CPC’s or focusing on increasing clicks. This is up to you.
Yes, you need a CSS to advertise on Google Shopping in the European Economic Area, the United Kingdom, and Switzerland because only a CSS is able to place Shopping ads in these areas.
CSSs can place Shopping ads, as well as free product listings, on Google in the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.
If you already have a Merchant Center account, but would like to work with a different CSS, your account can be migrated from one CSS to another. To migrate to another CSS, both CSSs must give consent to the migration. Ask the CSS you are migrating to, to contact Google support for the migration. A Merchant Center account can be linked with only one CSS at a time.
It is beneficial to work with multiple CSSs if you want to achieve incremental sales because your campaigns will run in parallel. Suppose you decide to work with a CSS that offers Managed service, like Shoparize CSS. In that case, your product data will be optimized for you, which results in bids on distinct terms and impressions that do not occur in your other campaigns, generating incremental sales.
Also, working with multiple CSSs minimizes downtime and therefore enhances visibility for your shop.
When you work with multiple CSSs, you will never be second-priced against yourself in the auction. If several CSSs place ads on your behalf, it does not mean your offers are being repeated or that you are charged more for a click on those ads.
You will receive a new multi-client account (MCA) when you convert to an advanced account setup. With a Merchant Center advanced account setup you can submit data feeds for multiple domains at a large scale as a single person or company.
To convert to an advanced account setup and receive a multi-client account, you need to be an account admin. Please note that you can not request conversion if your account already is a multi-client account, or is a sub-account in a multi-client account. Also, if you have an existing account-level policy violation, your request will be rejected.
Steps to convert to an advanced account:
- After logging in to your Merchant Center account, navigate to Account settings under the tools icon.
- Click on advanced account conversion in the Account settings page.
- Click on Request conversion.
- Select the options describing your business in the best way
- Click Request conversion.
Requests may take several days to process.
The Google CSS program already went through many changes since Google Shopping became a separate business of Google. According to the legislation, Google CSS needs to be an independent and profitable company. Therefore, it is highly likely that they will always charge a fee for placing Shopping Ads. Right now, the fee is a fixed percentage markup on the cost-per-click (CPC). It is not inconceivable that this fee will change form in the future, but the precise specifications are unpredictable.
To become future-proof, CSSs will be focusing on feed and campaign optimization. Building expertise in this area will ensure that CSSs can continue to meet merchant’s needs.
For now, it is expected that the 20% bidding advantage for CSS partners will continue for an extensive period. For this period, merchants will benefit from the 20% bidding advantage that a CSS Partner can offer.
You can find more information in our articles and case studies. We are also happy to help you with any questions you may have via email@example.com
Any CSS can offer multiple service models. It is also possible to adjust services to your business needs. There are three ‘standard’ ways a CSS can work with a merchant:
With managed service, the CSS creates the Merchant Center and Google Ads account for the merchant. The merchant only has to provide product data. The CSS optimizes the feed, uploads it to Google and manages the campaigns. A CSS may use your product data to create leads from other channels. The CSS can provide the merchant with reporting of the performance. Usually, merchants do not have access to the Merchant Center and Google Ads account.
With self-service, it is still possible for the CSS to create the Merchant Center and Google Ads account for the merchant. The difference is: the merchant now has access to the accounts. It is also possible that the merchant migrates its existing account from one CSS to another. Within the self-service model, the merchant manages feeds and campaigns themselves. Merchants may still receive additional reporting on performance, depending on the CSS.
Hybrid models are a combination of the managed service model and the self-service model. A merchant may run the campaigns themselves while the CSS manages and optimizes the product data feed or the other way around. This is just an example and there are more variants of a hybrid model.
Shoparize offers managed service models, self-service models, and hybrid models.
With our self-service model, merchants have direct access to reporting in their Google Merchant Center and Google Ads account, while Shoparize provides premium consultancy services to enhance campaign performance.
If you have any questions or want more information about our self-service model, please contact us at firstname.lastname@example.org.
Merchants and Agencies of any size that want to place Shopping ads in countries that are part of the EEA, United Kingdom and Switzerland can benefit from working with Shoparize CSS.
We provide feed and campaign optimization support based on our knowledge and experience. Because we are a Premium CSS partner, you will receive Premium CSS support from Google Shopping experts via the dedicated support channel.
For all ad-hoc questions and issues, we provide 24/7 troubleshoot support.
If you have any questions or want more information about how we can support you, please contact us at email@example.com.
Absolutely! We offer a free trial month. After the free trial month, you can decide whether you want to continue working with Shoparize CSS. Switching your Merchant Center to Shoparize CSS and back to Google CSS or another CSS is an easy seamless process with no downtime.
Yes, your contract with Shoparize is daily terminable.
You will see the effects on your performance in the Google ads account, days after the switch. The 20% discount will not be displayed in your Google Ads account as a discount or refund. The discount manifests itself as a bidding advantage compared to Google Shopping CSS, which results in a 25% bid increase. This bid increase means you will be included in more auctions, and Shopping ads achieve better positions and generate more impressions. As a result of this, you can see a significant increase of clicks after switching to Shoparize CSS. Ultimately, more clicks will convert into more sales when your campaigns are well optimized.
Simply, by giving access to Shoparize CSS in the Merchant Center and signing the contract you receive afterward. Within 24 to 48 hours, you will be switched automatically. Follow these steps to opt-in for Shoparize CSS:
- In your Merchant Center, navigate to Account access under Settings
- Click on the + sign to add a user
- Provide the Shoparize email address: firstname.lastname@example.org
- Make sure you select “Admin user” and click Add User.
- After this, you will receive a Docusign contract with all the information that you need. After signing the contract, your trial period will start
If you have any questions or need help with switching to Shoparize CSS, please contact us at email@example.com.
Shoparize is active in all 21 European Google Shopping countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.
Yes, If you have already set up your Google Merchant Center, we will request Admin access. Add Shoparize as an Admin user to your Merchant Center.
If you don’t have a Merchant Center or you wish to A/B test with Google Shopping CSS, we can create your Google Merchant Center for you. That means we will automatically have admin access to your accounts.
No, We do not need access to your Google Ads account. For our feed and campaign optimization tools, we request access to your Google Ads account(s) in our Shoparize Merchant portal.
Shoparize is opt-in for Google Shopping Tab, the Google service that allows shoppers to find relevant products from a variety of merchants. This means that after switching to Shoparize CSS, all your Shopping Ads will still be enabled for the Google Shopping tab, and there is no downtime during the switch.
Shoparize is opt-in for all Surfaces Across Google, the Google Display Network and Youtube. This means that after switching to Shoparize CSS, all your Shopping Ads will still be enabled for these platforms, and there is no downtime during the switch.
Your products will remain visible in Shopping Ads outside the EU when you switch to Shoparize CSS. Please note that you can only choose one CSS to place products for you in Shopping ads and free listings outside of Europe. You can select Shoparize for this option in the CSS Dashboard.
Shoparize CSS is a Premium CSS partner, which means support from Google will remain active through Shoparize. Support from Google Shopping CSS will not. All operational and strategic support is handled by Shoparize CSS. We have an excellent team of experienced account managers that are there to help you every step of the way.
Yes, you can keep your multi-client account when switching to Shoparize CSS. If you want to switch your MCA to Shoparize CSS, you have to make sure that the MCA falls under the same CSS as the subaccounts. If not, the transferred subaccounts will be separated from the MCA.
Shoparize CSS can run the Managed service model in parallel to the Self-service model. We only perform Managed service after the merchant’s request.
If your account is suspended, it means that a Shopping ads violation was detected. You will receive an email containing information related to the violation’s Shopping ads policy and the account in question. You will receive a warning in which you have the opportunity to resolve the violation before the account is suspended. If the issue is not corrected before the end of the warning period, all of your products will be disabled from Shopping ads and your account will be suspended.
If you receive a suspension warning, Shoparize will identify the issue and make sure the suspension warning is lifted by contacting our Google Premium CSS support team for assistance.
If your account is suspended, we will minimize your revenue loss by contacting our Google Premium CSS support team by following their recommended best practices.
If you receive a suspension warning or account suspension, please contact us first before requesting for review. It is important to note that you can receive a 7-30 day cool down period, depending on the severity of the violation, if your issues are not resolved after the second review request. Let Shoparize assist you in this process to prevent this from happening.
We charge a fixed fee per month for using our services. Please contact us at firstname.lastname@example.org to receive more information.
Shoparize creates a new Merchant Center and Google Ads account for you. Next, we upload and optimize your affiliate feed. After we optimize your affiliate feed, we upload your products to Google and set up your campaigns to be managed. Upon approval, we run our Shoparize CSS channel in parallel with your existing campaigns, which results in incremental sales. Google charges Shoparize by clicks on the ads that we place on your behalf. Shoparize works under a “No cure, No pay” CPA model. This means that you only pay a commission per sale.
An affiliate network operates as an agent between affiliates and merchant affiliate programs. Via an affiliate network, merchants can easily find and join affiliate programs suitable for their website, and offer publishers a share of revenue generated by the merchant from shoppers to the publisher’s site, or a fee for each shopper on the publisher’s site completing a purchase.
All you have to do is accept us through the affiliate site by approving our publisher profile Kiesproduct / Shoparize. You can leave the rest to us. If you have any questions about this, please feel free to reach out to us via email@example.com.
Google will invoice Shoparize for clicks on your ads, and the cost that Google charges Shoparize will depend on the outcome of the ad auction. We are so confident in our ability to boost sales for our merchants that we only charge commission when a click leads to a sale (called a Cost per Action, or CPA model). This commission percentage is set in the merchant’s affiliate program. Merchants can adjust their commission% and therefore remain in full control over their ROI.
This is a win-win for everyone involved, as merchants always get a risk-free return on their investment and Shoparize benefits every time a customer’s click leads to a sale.
No, there are no additional costs besides the commission per sale. Shoparize works via a Cost per Action (CPA) model. This approach is risk-free, since you only pay us when a sale is made.
The higher the commission, the more time we can invest in your campaign and the better your performance. We are happy to advise you on the most appropriate commission percentage. It is your decision what amount of sales revenue can be used to generate a purchase.
In the event of an increase, we will invest more time in your campaign. In the event of a decrease, we will reduce the time we invest in your campaign. Commission increases are always used to generate more traffic and sales for you. We use this increase to place more or higher bids on your behalf. Of course, we are happy to advise you on the most suitable percentage.
You will retain full control over the ROI from Google Shopping. Set your desired CPA-commission for (%) Shoparize CSS, so that you retain control of your ROI in Google Shopping. You can find transparent analysis in Google Analytics which you can use to measure the additional value (additional turnover, profit and incremental sales). On request, we will be happy to share a report of our campaign results.
Yes, that is possible. You can provide us with the specific feed you want to use for Managed CSS. This feed can differ from the standard affiliate feed.
Yes, you are in charge of this. You can adjust your commission in your Affiliate program for any publisher such as Shoparize CSS.
You can analyze all your CSS activity in the CSS activity dashboard. To access the activity dashboard, follow these steps:
- Sign in to your Merchant Center Account
- Go to ‘Shopping ads setup’ located under Tools
- You will see aggregated clicks broken down by CSS over time.
You will see metrics for CSSs who have opted to share data with you. You can read more about managing your CSS activity in this article.
Yes, Shoparize provides monthly reporting of campaign data and Auction Insights. We are able to send reports more frequently upon request.
We can share all campaign data and Auction Insights, and you are able to retrieve data about Additional turnover and profit and Incremental sales yourself.
We run additional campaigns next to your already existing campaigns. Using our expert insights and industry knowledge, we can optimize your product data, which results in bids on distinct terms and impressions which don’t occur in your other campaigns. Do not worry; multiple CSSs can advertise on your behalf, and this will never inflate your CPC’s.
For more information about generating incremental sales via Shoparize CSS, please contact us at firstname.lastname@example.org.
You can calculate this by the traffic coming from the Shoparize managed campaigns.
From the auction insights in the Google Ads account we can calculate the incremental value by 100% – overlap rate – outranking share.
We can provide a detailed report upon request.
No, you will never compete with yourself when working with multiple CSSs at the same time. If there are two or more CSSs placing a bid on your behalf, the winning offer and price paid by that CSS will be the same as if the bid was placed by only one CSS. You can start working with us free of worry.
You can generate more sales through Managed CSS by increasing your cost-per-sale percentage (CPS%).
We will post your products on Shoparize.com after you switch to Shoparize. This happens automatically through our Merchant Center API integration, such that your offers will always show accurately on Shoparize.com.
The placement of your products on Shoparize’s website can be free or charge when using our Self-service. When using our managed CSS, we will charge the same commission fee% for the websitem. The higher the commission % , the higher we rank your products on Shoparize.com
For more information about placing your products on Shoparize CSS, please contact us at email@example.com.
Actual cost-per-click is the definitive amount you are charged for a click. This is usually less than your max. CPC bid, because you only pay what is minimally required to beat the Ad Rank of the opponent directly below you.
With each Google search, the auction process decides which ads will appear for that specific search. The auction also determines the order of the ads that will show in the search page.
The average cost per action, or cost per acquisition, shows the average amount you have been charged to obtain a conversion from your ad.
Formula: Total costs of conversions / Total number of conversions.
Average cost-per-click is the average amount that you have been charged for a click on your ad.
Formula: Total cost of clicks / Total number of clicks.
A campaign is a set of ad groups that share settings like budget and location targeting. With campaigns, you can organize categories of the products or services that you offer.
Click share is the approximate share of all attainable clicks that you received. Click share is used to gain an understanding of where you have the potential to gain more clicks.
Cost per action, or cost per acquisition, is a metric that measures and shows how much you have been charged to obtain a conversion from your ad.
Cost-per-click (CPC) is the amount you pay for a click on your ad. CPC bidding means that you pay for every click on your ads.
A Comparison Shopping Service (CSS) is a website that gathers product offers from online merchants to generate traffic to the merchants’ website to make a purchase. CSSs can bid to place Shopping ads on Google surfaces on behalf of merchants they represent.
Clickthrough rate (CTR) is the ratio that shows how frequently shoppers who see your ad or free product listing end up clicking your ad.
The Final URL is the URL address of the page in your website where shoppers are taken after clicking your ad.
Impressions show how many times your ad is shown on a search results page or other site on the Google Network. Every time your ad is shown on Google or the Google Network, an impression is counted.
Impression Share is the percentage of impressions that your ads received in comparison to the total impressions your ads were eligible for.
Formula: Impression share = impressions / total eligible impressions
Keywords are words that describe your product or service. Keywords help determine when and where your ad can show.
The landing page is the webpage where shoppers are taken to after clicking your ad. The final URL that you have specified for your ad is the same URL as the landing page.
You can set a maximum CPC for CPC bidding campaigns. Your max. CPC is the highest amount you are willing to pay for a click on your ad.
You will receive a multi-client account (MCA) when you convert to an advanced account setup. With a Merchant Center advanced account setup you can submit data feeds for multiple domains at a large scale as a single person or company. Upon requesting an advanced account setup, your current Google Merchant Center account will become a sub-account of this MCA.
The Optimization score estimates how well your Google Ads account is expected to perform. The score is based on statistics, settings, and your account’s and campaign’s status, as well as the relevant impact of available recommendations, and recent recommendations history. The Optimization score is calculated in real-time.
Return On Advertising Spend (ROAS) is a marketing metric that shows the effectiveness of advertising campaigns. ROAS shows you the exact return received on your ad campaigns.
Return on investment (ROI) is a metric that shows how much profit you have generated from your ads and free product listings in comparison to how much you have spent on them.
Formula: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.