How to create a multi-client account (MCA)

Reading time: 2 – 3 minutes

What is a multi-client account?

You will receive a new multi-client account (MCA) when you convert to an advanced account setup. With a Google Merchant Center advanced account setup, you can submit data feeds for multiple domains at a large scale as an individual or company. This basically means that you can upload feeds to multiple Google Merchant accounts with one multi-client account. 

Should you convert to an advanced account setup?

Most merchants will not need a multi-client account. This account is designed for managing multiple sellers and domains at a large scale. An advanced account setup may benefit you if any of the following apply:

  • You are an international retailer selling a product brand internationally. Your sales could be on one or multiple domains and online or in physical stores.
  • You are a merchant owning multiple brands and selling products on multiple domains, either online or in physical stores.
  • You identify as a marketplace — a platform where multiple merchants can sell their products.
  • You are an advertising agency consulting to merchants on SEO. You may occasionally create advertising campaigns for the merchants.
  • You are a store-builder platform that enables merchants to present and sell products by setting up an online store.
  • You are a channel partner enabling merchants to present their product offers on multiple channels.
How can you convert to a multi-client account?

To convert to an advanced account setup and receive a multi-client account, you must be an account admin. If you are not sure about your account access level, read this article to learn more. Please note that you cannot request conversion if your account is already a multi-client account or is a sub-account within a multi-client account. Your request will be rejected if you have an account-level policy violation.

Steps to convert to an advanced account:

  1. After logging in to your Merchant Center account, navigate to the Tools icon, Settings, Account settings.

account settings in Google Merchant Center   

  1. Click Advanced account setup on the Account settings page.
  2. Click Request conversion.
  3. Choose the options that most accurately describe your business. You can find the business definitions under “Should you convert to an advanced account setup?”
  4. Click Request conversion.

Please note that requests can take a few days to complete. If you want to check the status of your request, you can do so in the Account settings page. 

You will receive a new MCA when you convert to an advanced account setup. This means that your current Merchant Center account will transfer to a sub-account of this MCA.

How can I verify and claim my website under a multi-client account?

Google recommends that MCA owners verify and claim the website URL using the advanced account setup’s parent account login email. The top-level domain must usually be verified and claimed by the parent MCA.

To learn how to verify and claim URLs specifically for sub-accounts linked to multiple websites or sub-account URLs that are sub-hosts under the MCA claimed URL tree, visit this Google support page.

We hope this article has been helpful. If you are unsure whether you need a multi-client account, or if you need help with the setup, please feel free to contact us at any time at css@shoparize.com.

How to get ready for essential shopping dates and product launches

Reading time: 5 – 7 minutes

With this article, we would like to help you prepare for your product launches during these essential shopping dates. Follow the guidelines in this article to prepare for any sales event or product launch.

Product data

First, check if your product data is up-to-date, accurate, and high quality. To ensure data quality, you can read our article about product data optimization for free listings.

Automatic improvement
After providing all necessary product data, make sure automatic item updates are enabled to decrease mismatches in availability and product price between your data feed and landing page. Don’t worry, automatic item updates are enabled by default. You can manage this setting by selecting Automatic improvements under Settings in the Merchant Center.

Settings Google Merchant Center

Promotional text
It is best to avoid using promotional terms like “only today” or “buy two get one free” in your title or image. You want your title to have a clear description and your image to clearly show the product you are selling. You can communicate discount promotions in your Shopping ads by setting the discount and original prices in your feed. 

Processing time
Data that is newly added needs processing time. If you need to add additional product data before an event or product launch, make sure you do this 3-5 business days before the essential shopping date.  

Preorders
If you take preorders, you need to set the availability attribute to preorder and the availability date attribute to the product’s official release date. Shoppers are now able to buy your product before the release date. You can set the availability attribute to in_stock on or after the release date.

If you do not want to take preorders, you need to set the availability attribute to out_of_stock before release. Once you are launching the product, you can change the availability attribute to in_stock.

Product capacities

Make sure that you have enough product capacities in your account. If the number of products you would like to show exceeds your capacity in the Merchant Center, you will receive a warning. Once you have reached your product capacity, you will not be able to submit any additional products. Please make sure to check your product capacity before adding new products for special events or product launches since it can take up to 7 business days before an additional quota request for your product capacity can be approved. 

Event logo

If you have prepared a special logo for an essential shopping date, make sure that you update the logo 2-3 days in advance. You can change your logo to a special events logo by navigating to Business information under Tools and settings in the Merchant Center.

From here, you can either drag and drop your image file or hover your mouse over the box and click Upload. 

Promotions

You can use promotions to distribute online offers with your Shopping ads on Google.com and Google’s Shopping tab. Reviews for promotions are usually done within 12 hours after submission. However, it may take longer during peak times. Take this into account by submitting your promotions at least 24 hours before your launch or the essential shopping date. Based on Google Shopping insights, roughly half of the EMEA holiday shoppers will refrain from buying gifts until they are on sale. Keep this in mind when planning your promotions.

Website and landing page

It is key to make sure your website and landing page are stable and working prior to and during big events and product launches. 

  • Ensure you meet all of the landing page requirements and check if the content on your landing page is consistent. You do not want to change the content on your landing page based on user variables, like location, IP address, device type, browser, or cookies. That being said, make sure that your landing page is mobile-friendly. 
  • Test your website page with Googlebot crawling capabilities. Your items will not be eligible to show if your website can not be crawled. 
Campaigns

To ensure your Shopping campaigns are set up correctly to show ads during a special event or product launch, follow these best practices:

  • Set the correct campaign priority if you advertise the same product for the same country in multiple Shopping campaigns. Also, make sure to set the correct campaign launch date. You can set the correct campaign priority by navigating to Settings in the page menu of the Campaigns menu in your Google Ads account. From there, you can select a priority level in the Campaign priority section.
  • Avoid targeting the same products in various campaigns with an identical target audience or leaving products untargeted. Do this by double-checking your inventory filter and product group status. 
  • If you are using Smart Shopping campaigns, make sure to give a new campaign 2-3 weeks to adapt before making any changes. The machine learning that Smart Shopping campaigns use takes time to optimize. Also, it is beneficial to pause other campaigns for the same products or groups of products, as that will minimize the interference on the machine learning of Smart Shopping campaigns. 

We hope this guide helped you to get ready for essential shopping dates and product launches! If you have any questions or need help with this process, please don’t hesitate to contact us at css@shoparize.com.

How to use the CSS dashboard in the Google Merchant Center

Reading time: 2 – 4 minutes

The CSS dashboard in the Google Merchant Center lets you see which CSS is advertising on your behalf. From here you can choose which CSS you want to work with – read on to find out how. 

Your Merchant Center account

The CSS dashboard can only be accessed from a Merchant Center where you have claimed your site URL and that is associated with Google Shopping CSS. The URL claim is required because Google wants to verify that only the owner of the URL has rights over their CSS activity. 

If you switched your Merchant Center to Shoparize CSS or another CSS partner, you’ve lost access to the CSS dashboard. You will need to create a new Merchant Center account with Google Shopping CSS and claim your website there. This URL claim will not affect your campaign operations or cause downtime in your campaigns with another CSS.

To create a new Merchant Center account, navigate to https://merchants.google.com/ and sign up for a Merchant Center account with a Google account that is not yet associated with an existing Merchant Center.

Note: If you have not switched to Shoparize CSS or another CSS partner, and your Merchant Center is still under Google Shopping CSS, you do not need to create a new Merchant Center Account.

After creating the Merchant Center with Google Shopping CSS, you just need to claim and verify the site URL to view the CSS activity dashboard. Find instructions to claim and verify your website URL on this Google support page.

The CSS dashboard

You can find the Comparison Shopping Services dashboard in Shopping ads setup under the Tools menu.

Click on Comparison Shopping Services, and scroll down.

You will see which CSS has uploaded your inventory and might be advertising products on your behalf.  To choose whether you would like to Enable or Disable a specific CSS, tick the box associated with that particular CSS. When you opt in or opt out of a CSS, that CSS will receive a notification.

You can also use the CSS dashboard to select your CSS partner to represent you in free listings or place products outside of Europe. Note that you can only choose one CSS to represent you in free listings and place products for you outside of Europe. Read more about free listings here. If you would like to switch your account from one CSS to another, you can read about this process here.

We hope this article has been helpful. If you have any questions, please reach out to us at css@shoparize.com.

How to Avoid Issues with a Feed File Name

Reading time: 4 – 6 minutes

When switching your Merchant Center to a multi-client account like Shoparize CSS, some issues may occur with your feed file name. These issues may prevent you from completing the switch. We have created this how-to article to prevent these issues from happening and to help you resolve any feed file name issues you have now. 

What is a feed?

A feed is a file that lists the products you wish to advertise through the Merchant Center. Your feed can be used multiple times across multiple Merchant Center features. Once a feed is created and registered, you can update the existing feed without needing to register it again. 

The Merchant Center uses multiple types of feeds. The primary feed is the main data source the Merchant Center uses to access and display your product data. Read about how to set up a primary feed here.

Switching CSS

When you switch to Shoparize CSS or any other CSS, you have the option to migrate your account as a stand-alone account or as a sub-account of the CSS’s multi-client account. We advise you to migrate your account as a sub-account of the CSS’s multi-client account to ensure that your products will always be accurately presented on the CSS websites. 

Feed file name

When you have migrated your Merchant Center account as a sub-account of the CSS, it is essential that you provide a unique feed file name. If your feed file name is not unique, you will receive the following error message:

“Feed file name in this account is not unique. Feed file names need to be unique within a multi-client account.” Because of this error, the switch cannot be completed. When you receive this error message, you can change the feed file name in your Merchant Center account by following these steps:

  • Navigate to Feeds under Products in the Merchant Center.

Feed in the Google Merchant Center

  • Click on the feed name where the error occurred.

primary feeds

  • Navigate to Settings.

feed file name

  • Scroll down to Name, create a unique feed name, and press Save.

feed file name

If you have not yet created a primary feed, there is no feed file name for you to change and the steps above do not apply to you. When you create your feed, simply make sure you enter a descriptive name that is likely to be unique and that helps you identify the primary feed.

In either case, the feed name does not need to match the name of the file you are submitting. The feed file name is not linked to anything and can therefore be changed without consequences for your feed.

This is not the case for the file name. The file name of the file you are submitting should exactly match the name of the file you have created. The file name should also include a valid extension, like .gz, .txt, .xml, .zip, or .bz2. 

We hope this article has been helpful. If you have any questions about this topic or would like our help with changing your feed file name, please contact us at css@shoparize.com. If you experience any issues with your product feed regarding policy violations or account suspension, read our article on this topic to help you solve them.

How to create a primary feed

Reading time: 4 – 6 minutes

What is a feed?

A feed is a file that lists the products you wish to advertise through the Merchant Center. To upload your product data to the Merchant Center, you will need a feed into which you can submit that data.

The Merchant Center uses various types of feeds. The primary feed is the main data source the Merchant Center uses to access and display your product data and is the only feed type that can add or remove products. Supplemental feeds are used to add or update information in your primary feed. A supplemental feed can therefore never be the main data source.

Your feed can be used multiple times across multiple Merchant Center features. Once a feed is created and registered, you can update the existing feed without needing to register it again. 

How to create a primary feed

Google recommends that you submit all your products into a single primary feed. If your primary feed contains all the core product data necessary to show your products in Google Shopping, you don’t have to create a supplemental feed. 

Follow these steps to create a primary feed:

  1. In the left Merchant Center menu, navigate to Products, Feeds.

Feeds in the Google Merchant Center

     2. At the top of the page, you will see the primary feeds section. Use the + button to create a new primary feed.

Primary feeds Google Merchant Center

      3. Enter all the information following the prompts:

  • Select the country and language in which products from this feed are sold. Remember to make sure that you meet all requirements for the country you submit.

Primary feed country of sale Google Merchant Center

  • After you have selected the language, you can choose one or more feed destinations. The feed destinations allow you to manage which Google features can use the items in your data feed.

Primary feed destination Google Merchant Center

  • You can enter a descriptive and unique name in this menu. It’s a common misconception that the feed name and the name of the file you will submit must match. This is not the case. You can read more about the feed file name here.  If for any reason you want to edit the primary feed name later, this is possible by editing your primary feed settings. After entering the feed name, you can choose an input method.

Primary Feed name Google Merchant Center

  • Depending on the input method you have selected, you may have the option to enter the file name of the file you are submitting. The file name should be identical to the name of the file you created. The file name should also include a valid extension. Valid extensions include .txt, .xml, .gz, .zip, and .bz2.
  • Click continue to complete the primary feed creation.

That’s it! You have just created your primary feed. You can now view and manage your feed in the Merchant Center under Feeds. 

If you would like to show your product data in additional countries, you can add a country of sale by clicking Add below Additional countries or clicking the three dots in your feed’s Settings tab.

Primary Feed settings Google Merchant Center

If you experience any issues with your product feed regarding policy violations or account suspension, read this article to help you solve them.

We hope this article has been helpful. If you have any questions about this topic or would like our help creating your feed, please contact us at css@shoparize.com

User access levels in the Merchant Center

Reading time: 2 – 4 minutes

There are four different user access levels in the Merchant Center:

  • Standard: Users can access the Merchant Center account and everything in it except for the Users and Merchant Center programs tabs.
  • Admin: An account admin has standard access and can also edit, delete, or add user roles in the Users tab.
  • Google Customer Reviews Manager: Users at this access level only have access to the Google Customer Reviews interface within the Merchant Center. The Google Customer Reviews interface is by default accessible to Standard and Admin users.
  • Email contacts: Users at this access level do not have account access but do receive emails.

An Admin user has the most rights in the Merchant Center and is the only user who can add, edit, or remove other users in the Account access settings. To check whether you are an Admin user, go to the Tools menu in the Merchant Center. If you see Account access listed under Settings, you are an Admin user. 

All users can verify and claim their account’s website, but only Admin users can switch the account to another CSS. To learn about switching to Shoparize CSS, please read our article about it. 

account access in the merchant center

Add, remove, and edit users

If you happen to be an Admin user, you can add new users to your Merchant Center account by sending them an invitation. Before adding a new user, make sure they provide you with their Google account. Without a Google account, the user cannot receive the account invitation. 

To add a new user, go to Tools, Settings, Account access in the Merchant Center. Click on the + button to enter the Google email address of the person you want to invite. After clicking on Add user, you can choose which access level to give the new user. 

The Account access menu in the Merchant Center is also the place to edit a user’s access level. All users are listed under the Users tab along with their email addresses. 

account access levels in the merchant center

Click on the email address of the user you wish to edit. Under User access, choose which level of access this person should have.

user access levels in the merchant center

On the same page, you can also select the Merchant Center emails you want this user to receive or remove the user from the Merchant Center completely.

merchant center emails

You can also remove yourself from a Merchant Center account. This is only possible if you don’t have an Admin role or if another Admin user is associated with the account. To remove yourself from the Merchant Center, go to Settings, Preferences and click Remove access. 

CSS access in the Merchant Center

CSS users can access associated Merchant Center accounts if the account access settings in the CSS Center are set to Admin access to Merchant Center or Standard access to Merchant Center. The user access for CSS users must also be enabled as Admin or Standard in the Merchant Center account. This is required because both settings must apply for a CSS to gain access to your Merchant Center. You stay in control of access to your account. To learn more about the CSS dashboard and how to select the CSS partner to represent you in free listings or place your products outside of Europe, read our article on this topic.

We hope this article has been helpful. If you have any questions about account access, please feel free to reach out to us at any time at css@shoparize.com. 

The impact of the CSS switch within your Google Ads account

Reading time: 4 – 6 minutes

With Shoparize, thousands of merchants optimize their campaign performance by removing Google Shopping CSS’s margin during the bidding process. The effects of this discount are readily visible in your Google Ads account. Here is a quick guide to help you pinpoint the impact of the CSS switch.

With manual bidding and no bid increase: If you have campaigns set to manual bidding and have switched to a CSS partner without raising your bids, you will likely see an increase in impressions. Your CPC will not or hardly change, as you did not change your bids. Here is how this looks in your Google Ads account:

Effects of CSS switch

With manual bidding and a bid decrease: If you have switched to Shoparize CSS or another CSS partner and lowered your bids, your average CPC will decrease. You will not see a reduction in ad impressions, however. Instead, it is likely you will see no change in volume because you have gained extra bidding power by switching to Shoparize. Below you can see what this looks like in your Google Ads account.

Effects of CSS switch

With automated bidding and Google Smart Shopping or target ROAS: If you have campaigns set to automated bidding or smart bidding, the impact of the CSS switch will become visible in a different way than for manual bidding. For manual bidding, we mainly look at clicks and impressions; for smart bidding, we look at changes in revenue and profit. The dynamic aspect of Google’s smart Shopping algorithm pushes campaigns to constantly optimize your bids toward a maximized conversion value or a set ROAS target.
After switching to Shoparize CSS, our merchants generally see an increase in overall campaign performance with automated bidding as well as manual bidding. Smart Shopping campaigns or campaigns using the target ROAS bid strategy meet merchant’s target ROAS more easily.

Compare campaign performance before and after the switch. We recommend analyzing your campaign performance over 2 to 8 weeks to see best results.

With automated bidding and a fixed ROAS target: If you have switched to Shoparize CSS or another CSS partner but kept a fixed ROAS target, you will notice an increase in revenue. Below you can see how this looks in your Google Ads account.

Conversion value

With automated bidding and an increased ROAS target: If you have switched to Shoparize CSS or another CSS partner and increased your ROAS target, you will see your profitability rise. Due to the bidding advantage gained from switching to Shoparize CSS, your revenue will most likely not go down. Here is how this looks in your Google Ads account:

Conversion value / cost

Conclusion

Whether your Shopping campaigns are set to manual or automated bidding, the advantage gained from switching to Shoparize CSS will translate into improved Shopping campaign performance. How much improvement you see, and where the improvements show up, depends on your strategy. To learn more about the changes in support and your Merchant Center account when switching from Google Shopping CSS to a CSS partner, read our article on this topic. 

We hope this article has been helpful. If you would like to know how Shoparize can help you with your bid strategy, send us an email today at css@shoparize.com.

Understanding and resolving enforcement for Google policy violations

Reading time:  5–8 minutes
Understand and resolve account suspension, product data disapprovals, and item disapprovals 

Google has created a set of policies to ensure a positive and safe experience using Google and their partner sites. As a merchant, you must adhere to these policies. If you don’t, your items might be disapproved — you will then know that there is a problem. Continued policy violations can result in suspended accounts. 

Read this article to dive into account-level, product data-level, and item-level violations. You will then be up to date on this topic and less likely to break any of Google’s rules. 

Account level

When you first upload items to your account, your items and website will be reviewed to ensure they meet the Google Shopping ads policy requirements. Your products can show as “Pending” on the Diagnostics page for up to 3 business days. 

A successful review will find that your products and website comply with the Shopping ads policies — your products will then be eligible for Google Shopping ads. If your products and website do not comply with the Shopping ads policies, you will face immediate account suspension and will receive a notification email with details. 

Warning email

After this first account review, your Merchant Center account will be reviewed regularly for compliance issues. Let’s suppose your website or products are not in compliance with Google’s Shopping ads policies. In that case, you will receive a warning email with more details about the issue and how to fix it. You will be given a warning period in which you can still resolve your issues before account suspension.

Account suspension

If the issues are not fixed before the end of the warning period, all your products will be disabled from Shopping ads and your account will be suspended. You will receive emails with detailed information about your account suspension and the Shopping ads policy violations that were detected.

Requesting review

After an account suspension, you can fix the problems and request an account review. If your issues have been resolved, your account suspension will be lifted. If your issues have still not been resolved, you can request a second review. If your issues are not resolved after the second review, you will receive a one-week cool-down period in which you cannot request another review. Your account will remain suspended during this period. 

You can find the Request review button in your Merchant Center account. Navigate to Products, and click Diagnostics. Next, click on the Account issues tab. Click Request review for the account-level issue you would like to have reviewed.

account issues in the merchant center

An email will be sent to you once the review has been completed. This can take up to 7 days. 

Product data level

Products may be disapproved when the data you provide does not comply with Google’s product data specifications or does not match the product information on your website. Products that are disapproved will not show up in Shopping ads and free listings. 

Review

To show your disapproved products in Shopping ads and free listings again, you need to review your disapproved products and make corrections to ensure you resubmit accurate product data. 

To update your disapproved products, review the Item issues tab on the Diagnostics page in your Merchant Center account. With Learn more, you can view specific steps to fix the issue. 

item issues for policy violations

It can take up to 12 hours after you have updated the disapproved products to verify whether the data issue has been resolved.

Product warnings

Product warnings tell you there is an issue limiting the performance of your Shopping ads and free listings. They also let you know about issues that may lead to product or account suspension in the future if the issues are not resolved. 

If your products miss required product identifiers (UPIs) — such as MPN, GTIN, or brand — they will continue to show in Shopping ads and free listings, but their performance may fall short. Similar products from competitors will receive higher priority than yours. Always make sure you provide correct UPIs to maximize your product performance. You can read more about this at Google’s Help Center page.

Item level

Google can disapprove individual items or your entire Merchant Center if they find submitted items that do not comply with Google’s policies. You can view your disapproved items in the Merchant Center under Items issues in the Diagnostics section. It is also possible to download a CSV file containing all affected items for a particular issue. 

As with product-data violations, you can request a review when you have corrected your item-level violations. In some cases, you can request a manual review of an individual item that was automatically disapproved for policy violations. This manual review can take up to 3 business days to complete and is only available for select policy violations. 

Best practices regarding suspension issues

When you receive a suspension warning, contact Shoparize CSS if we are your CSS partner (or contact your CSS partner if you don’t work with us yet). Shoparize will contact the Google Premium CSS support team to identify and fix the issue with them. We will make sure the suspension warning is lifted and request a review for you. 

If your account is suspended, contact Shoparize before you request a review. If you request a review, you can’t revert that request, and you risk a one-week cool-down period in which you can’t request a second review — during that period, your account will remain suspended. To prevent this, contact Shoparize first so we can follow Google’s Premium CSS support team’s best practices and fix the issues. Only after we have made sure the issues are fixed will we request a review. That way, we ensure minimal revenue loss for our merchants. 

We hope this article has been helpful. If you would like to know how Shoparize can help you prevent suspension issues and optimize your product data accordingly, send us an email today at css@shoparize.com.

Migrating your account from one CSS to another

Reading time: 2 – 4 minutes

A Merchant Center account can only be linked to one CSS at a time. If you would like to switch to a different CSS while keeping your existing Merchant Center account, your account can be migrated to the new CSS. Both CSSs must consent to this migration. 

Because your Merchant Center account manages which CSS your ads and free listings are linked to, you do not need to migrate your Google Ads account. A Google Ads campaign will automatically be associated with a CSS when product data from a Merchant Center account connected with that CSS is used in the campaign.

Serving surfaces

When migrating to another CSS, make sure that in the new CSS you opt in to serving ads on Display remarketing (appealing ad formats used to attract shoppers who previously visited your website) and to surfaces beyond general search. If you don’t opt in, your ads will only show on Google’s general search results pages. Shoparize CSS is opted in for both.

Free listings and product placement outside Europe

Only one CSS can place products for you in Shopping ads and free listings outside Europe. You can choose and change this CSS in your CSS dashboard.

CSS countries 

Make sure you don’t have any product data in your Merchant Center for countries where the new CSS is not available. If the new CSS does not place ads and free listings in certain countries, your ads and free listings will stop serving in those countries. You can ask the new CSS to create a new Merchant Center account for product data for the countries where the CSS program is available. 

To place ads and free listings in countries where the CSS program is not available, you can create a new Merchant Center account with Google Shopping for product data for non-CSS-program countries. You can still migrate to the new CSS for all product data for CSS-program countries. 

Setups

Two setups are possible when you migrate your Merchant Center account from one CSS to another:

  1. The CSS automatically gains access to your account when you migrate your account as a sub-account to the CSS’s multi-client account. Migrating as a sub-account means that you give the CSS an administration role and therefore access to your APIs. Product and feed updates can then be processed directly, ensuring that your products are always accurately presented on the CSS websites.

or

      2. The CSS does not automatically gain access to your account when you migrate your account as a stand-alone account. This means that the CSS will not have an administrator role and product and feed updates will not be processed directly.

We recommend you set up your account as a sub-account of the CSS’s multi-client account. This will allow your products to be accurately represented on the CSS website. 

 

We hope this article has been helpful. If you have any questions about migrating to another CSS or to Shoparize CSS in particular, please reach out to us at css@shoparize.com. If you are ready to make the switch to Shoparize CSS, please read our article explaining the steps. If you are switching from Google Shopping CSS and are curious about the changes in support and your Merchant Center account, you can find answers in this article.

How to switch to Shoparize CSS

Reading time: 2 – 4 minutes

You want to switch to Shoparize CSS — fantastic! Read on to find out how. 

Access levels

When you initiate the switch to Shoparize CSS, you need to send a confirmation email from the Merchant Center. To do this, you need access to the Users tab in the Merchant Center Account access setting. Read this article to learn more about account access levels in the Merchant Center.

Since only an Admin user has access to the Users tab, not all user access levels can send this confirmation email. To see whether you are an Admin user, go to the Tools menu in the Merchant Center. If you see Account access listed under Settings in the menu, you have access to this setting and are an Admin user. 

account access in the merchant center

If you are not an account Admin, you cannot complete the switching process. It should not be hard to find the account Admin — this is the person who can add and remove Merchant Center users. Think about who in your organization is most likely to have this type of role.

Make the switch

If you happen to be an Admin user, follow these steps to send the confirmation email needed to switch to Shoparize CSS:

Go to Settings, then Account access. Verify your identity by entering your password. You will then have access to the Account access page, where you can add a new user by clicking Add user. 

user access levels in the merchant center

Now enter Shoparize’s email address, css@shoparize.com, and click Add user.

add email to switch to shoparize css

You can select the type of access you want to give us. Please make sure to provide us with Admin access to migrate as a sub-account of Shoparize CSS. Migrating as a sub-account means that you give us an administration role and therefore access to your APIs. This means that product and feed updates can be processed directly to ensure that your products are always accurately presented on the CSS websites.

After that, you will receive a Docusign contract to sign and return via email. Shoparize will appear in the CSS users section on your Account access menu when that has been completed. 

give shoparize admin access

You have successfully switched to Shoparize CSS! We are very excited to work with you.

If you have any more questions about the switching your account from one CSS to another, you can read this article about it. In case you are switching from Google Shopping CSS and are curious about the changes in support and your Google Merchant Center, you can find answers in this article.

We hope this article has been helpful. If you have any questions about this process or need help with the switch process, please feel free to reach out to us at any time at css@shoparize.com.