The success story of Comercial Alfer

Comercial Alfer is a company dedicated to providing Catering and Food Machinery for professionals. With their wide range of equipment, they assist cafes, restaurants, pizzerias, butchers and bakeries. Comercial Alfer is located and focusses distribution in Spain.

Comercial Alfer was working with Google Shopping CSS and was unaware of the benefits of working with a CSS partner before Shoparize reached out to them. Like any commercial organization, Comercial Alfer was open to receiving more revenue and therefore, chose Shoparize as their premium CSS partner.

Comercial Alfer ran six campaigns simultaneously. Their goal was to gain clicks and conversion while maintaining or lowering CPC’s across all their campaigns. Shoparize assisted Comercial Alfer in creating the best Shopping ads strategy for their multiple campaigns.

In this case study, you will find the results of their switch to Shoparize CSS segmented per campaign. This study compares the period before switching to Shoparize CSS, from April 20th till May 31st, to the period after the switch, from July 1st till July 12th.

Results per campaign

Lavado’s (washing equipment) clicks increased 30%, while the CPC decreased almost 6%. The conversion rate grew by 45%.
A 18% increase in clicks appeared in the Hosteleria (hospitality) campaign. There was a slight increase in CPC, namely 5%, and conversion grew 20%. Upon switching to Shoparize CSS, the 20% margin that Google Shopping CSS withholds no longer applies.  The CPC increase led to a higher ranking within Google’s Ad auction, because bids were unchanged for this campaign.

The Registradoras (cash registers and terminals) campaign saw a Click increase of 69% and a CPC decrease of 28%. On top of that, the conversion grew 100%.

Maquinaria de frio’s (refrigeration machinery) clicks increased by 36%, while CPC decreased by 26%, and the conversion increased 111%.

Desinfeccion de salas (disinfection) saw a Click increase of 51%. CPC decreased 18% and conversion increased 45%. 

The Carniceria pesada (heavy duty meat processing equipment) campaign resulted in 16% more clicks, a CPC increase of 39% and a conversion increase of 38%. Just like the Hosteleria campaign, the CPC increase led to a higher ranking within Google’s Ad auction because bids were unchanged for Carniceria pesada. 

For all six campaigns, conversion increased significantly. Comercial Alfer is very pleased with these results. 

Joining Shoparize’s self-managed CSS means that you keep full control over your shopping campaigns while benefiting from Shoparize’s premium consulting services and premium customer support.  We would love to help you grow your business by improving the performance of your Google Shopping Campaigns. If you would like to know more about all the things we can offer, reach out to us at

Case study: Conrad .se .it .fr .dk

Quick learnings

What was learned in this case
  • For all countries, CPC’s decreased and/or clicks increased depending on the bidding strategy.
  • The migration to Shoparize CSS was seamless, without data loss or downtime.
  • Together, Conrad’s Italian, French, Danish and Swedish markets gained 19.200 clicks after migrating to Shoparize CSS with the same budget.
  • CPC’s decreased between 13% and 26%.
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Conrad manages to lower their CPC while increasing Clicks and Sales with the same budget

Conrad is Europe’s leading digital B2B sourcing platform with over 750.000 technical products. With their one-stop-shop, they offer a comprehensive assortment of products and services to companies all over Europe. Conrad chose Shoparize CSS as their premium CSS partner due to Shoparize’s premium customer support and market coverage within the European Union member countries.
Collaborating with Shoparize CSS, Conrad was able to develop an improved Google Shopping Campaign strategy. Conrad’s primary objective was to lower their campaign’s CPC while increasing clicks within the Italian, French, Danish and Swedish markets.
Working within Shoparize’s self-service model, Conrad was able to manage their own product feeds and shopping campaigns. Additionally, Shoparize provided consulting services to assist Conrad with all of their Google Shopping Ads activities. Conrad had direct access to reporting in their Google Merchant Center and Google Ads account, while Shoparize was able to provide professional insights on the performance of their campaigns.

Conrad’s ad reports were being monitored by Mark de Geus, Head of Performance Marketing for the Italian, Swedish, Danish and French markets. The migration from Google Shopping CSS to Shoparize CSS was seamless and without any friction. Conrad immediately observed the 20% bid advantage upon switching to Shoparize CSS. The results of the partnership between Conrad and Shoparize CSS are clearly displayed below.

Let's talk numbers


Sweden saw a decrease in CPC of 21% and an increase in clicks by 10%.


Italy’s CPC decreased by 26% while the clicks increased by 22%. Overall sales increased by 297%.


The CPC in France increased by 20% and it was the only country where the CPC increased. When switching to Shoparize CSS, the 20% margin that Google Shopping CSS withholds no longer applies. So within the French market, bids were unchanged, leading to a higher placement within Google’s Ads auction. However, Conrad received significantly more clicks, with an increase of 23% which resulted in an increase in revenue by 39%.


Denmark’s CPC decreased by 13% while the clicks remained stable. Denmark’s strategic focus was to lower costs, not to gain clicks. To achieve this goal, Conrad decreased their bids by 10% resulting in a lower CPC, reducing Conrad’s campaign costs.


Conrad was very satisfied that these results were achieved within their original budget. These types of results have led to a successful partnership between Conrad and Shoparize CSS (formerly for over 7 years and counting.

Shoparize CSS service model includes merchant ads analysis and 24/7 support. Joining Shoparize CSS means that you align your business with the biggest, fastest growing Premium CSS partner while leveraging Shoparize’s expertise, Premium CSS Support from Google Shopping experts and free product placement on

Take advantage of these benefits with Shoparize CSS. Allow us to help grow your business by improving the performance of your Google Shopping Campaigns. Make the switch today, by sending us an email at

"Shoparize is a real partner for us"

Shoparize is a real partner for us: Great support with any technical and strategic questions, and always transparent in collaborations.

Tim van Hout
From the agency Booming
“part of the intracto group”