Our articles

Switching from Google Shopping CSS to a CSS partner - changes in support and the Merchant Center

Switching from Google Shopping CSS to a CSS partner - changes in support and the Merchant Center

Reading time: 2 – 4 minutes If you worked with Shopping ads before the introduction of the CSS Partner program, you probably received help from a Google account manager. Things changed…
How to create a multi-client account (MCA)

How to create a multi-client account (MCA)

Reading time: 2 – 3 minutes What is a multi-client account? You will receive a new multi-client account (MCA) when you convert to an advanced account setup. With a Google Merchant…
How to get ready for essential shopping dates and product launches

How to get ready for essential shopping dates and product launches

Reading time: 5 – 7 minutes With this article, we would like to help you prepare for your product launches during these essential shopping dates. Follow the guidelines in this article…
How to use the CSS dashboard in the Google Merchant Center

How to use the CSS dashboard in the Google Merchant Center

Reading time: 2 – 4 minutes The CSS dashboard in the Google Merchant Center lets you see which CSS is advertising on your behalf. From here you can choose which CSS…
How to Avoid Issues with a Feed File Name

How to Avoid Issues with a Feed File Name

Reading time: 4 – 6 minutes When switching your Merchant Center to a multi-client account like Shoparize CSS, some issues may occur with your feed file name. These issues may prevent…
How to create a primary feed

How to create a primary feed

Reading time: 4 – 6 minutes What is a feed? A feed is a file that lists the products you wish to advertise through the Merchant Center. To upload your product…
User access in the Merchant Center

User access in the Merchant Center

Reading time: 2 – 4 minutes There are four different user access levels in the Merchant Center: Standard: Users can access the Merchant Center account and everything in it except for…
Pinpointing the impact of the CSS switch within your Google Ads account

Pinpointing the impact of the CSS switch within your Google Ads account

Reading time: 4 – 6 minutes With Shoparize, thousands of merchants optimize their campaign performance by removing Google Shopping CSS’s margin during the bidding process. The effects of this discount are…
Understanding and resolving enforcement for policy violations

Understanding and resolving enforcement for policy violations

Reading time:  5–8 minutesUnderstand and resolve account suspension, product data disapprovals, and item disapprovals  Google has created a set of policies to ensure a positive and safe experience using Google and…
Migrating your account from one CSS to another

Migrating your account from one CSS to another

Reading time: 2 – 4 minutes A Merchant Center account can only be linked to one CSS at a time. If you would like to switch to a different CSS while…
How to switch to Shoparize CSS

How to switch to Shoparize CSS

Reading time: 2 – 4 minutes You want to switch to Shoparize CSS — fantastic! Read on to find out how. Access levels When you initiate the switch to Shoparize CSS,…
How do I link my Google Ads account with my Google Merchant Center?

How do I link my Google Ads account with my Google Merchant Center?

Reading time: 3–5 minutes Linking your Google Ads and Merchant Center account is a necessary step to take if you want to set up Shopping campaigns. In this article we explain…
Standard and Enhanced Free Listings for Google Shopping: Best Practices and Optimization

Standard and Enhanced Free Listings for Google Shopping: Best Practices and Optimization

reading time: 3 – 5 minutes How to optimize your data for standard Free Listings and enhanced Free Listings Free Listings on Google? Absolutely! Use these best practices to list your…
How to monitor and adjust your Shopping Campaigns

How to monitor and adjust your Shopping Campaigns

A Guide reading time: 3 – 5 minutes You can follow some best practices to monitor, evaluate, and adjust your Shopping campaigns, ensuring that they perform optimally. Let’s take a look…
How to specify which CSS can publish your ads

How to specify which CSS can publish your ads

reading time: 3 – 5 minutes You can control which CSSs may publish your Shopping ads as Product Listing Ads (PLAs) on Google’s search results page. Do this by opting in…

Our case studies

The success story of Comercial Alfer

The success story of Comercial Alfer

Comercial Alfer is a company dedicated to providing Catering and Food Machinery for professionals. With their wide range of equipment, they assist cafes, restaurants, pizzerias, butchers and bakeries. Comercial Alfer is…
Case study: Conrad .se .it .fr .dk

Case study: Conrad .se .it .fr .dk

Quick learnings What was learned in this case For all countries, CPC’s decreased and/or clicks increased depending on the bidding strategy. The migration to Shoparize CSS was seamless, without data loss…