Our articles
Optimize your Shopping campaigns with search term segmentation
When a shopper searches for a product using Google, they can be in different stages of their shopping journey. Shoppers use different search terms depending on the stage of their journey,…
The opportunities Covid brings to the E-commerce world
While most businesses suffered from the effects of Covid, growth still occurred in the e-commerce world. With lockdowns, ordering goods and services online became indispensable. E-commerce raised its share of the…
The different types of automated bid strategies
Automated bidding can save you time while optimizing your advertising spend. Machine learning is used in all automated bid strategies to set an optimized bid in every auction. In this article,…
The 2022 essential shopping dates calendar
Since the pandemic continues to encourage shoppers to buy online, holiday-specific promotions and discounts are becoming more important than ever. Here are essential shopping dates for 2022 so you can prepare…
The ultimate beginners guide to Google Shopping
Reading time: 8 – 10 minutes This article explains the basics of Google Shopping CSS, making it the ultimate guide for beginners in the world of Google Shopping. What is Google…
How to set up Local inventory ads
Reading time: 6 – 8 minutes If you want to show shoppers your in-store inventory, directions to your shop, opening hours, and more after clicking on your ad or free listing,…
Can I work with multiple CSS partners?
Reading time: 2 – 4 minutes The short answer is yes. If you would like to know how this works, keep on reading to learn more about working with multiple CSS…
Working with Shoparize CSS managed service via an affiliate network - A complete guide
In this article, we will explain the benefits of working with Shoparize CSS managed service model within an affiliate network. Introducing Shoparize We are Shoparize – a Premium Google CSS partner…
Google lessons from Conrad - working with multiple CSS partners
Reading time: 6-8 minutes * This article about working with multiple CSS partners is a direct translation from the original, Dutch version which can be found on the Emerce website. In…
Switching from Google Shopping CSS to a CSS partner - changes in support and the Merchant Center
Reading time: 2 – 4 minutes If you worked with Shopping ads before the introduction of the CSS Partner program, you probably received help from a Google account manager. Things changed…
How to create a multi-client account (MCA)
Reading time: 2 – 3 minutes What is a multi-client account? You will receive a new multi-client account (MCA) when you convert to an advanced account setup. With a Google Merchant…
How to get ready for essential shopping dates and product launches
Reading time: 5 – 7 minutes With this article, we would like to help you prepare for your product launches during these essential shopping dates. Follow the guidelines in this article…
How to use the CSS dashboard in the Google Merchant Center
Reading time: 2 – 4 minutes The CSS dashboard in the Google Merchant Center lets you see which CSS is advertising on your behalf. From here you can choose which CSS…
How to Avoid Issues with a Feed File Name
Reading time: 4 – 6 minutes When switching your Merchant Center to a multi-client account like Shoparize CSS, some issues may occur with your feed file name. These issues may prevent…
How to create a primary feed
Reading time: 4 – 6 minutes What is a feed? A feed is a file that lists the products you wish to advertise through the Merchant Center. To upload your product…
User access levels in the Merchant Center
Reading time: 2 – 4 minutes There are four different user access levels in the Merchant Center: Standard: Users can access the Merchant Center account and everything in it except for…
The impact of the CSS switch within your Google Ads account
Reading time: 4 – 6 minutes With Shoparize, thousands of merchants optimize their campaign performance by removing Google Shopping CSS’s margin during the bidding process. The effects of this discount are…
Understanding and resolving enforcement for Google policy violations
Reading time: 5–8 minutesUnderstand and resolve account suspension, product data disapprovals, and item disapprovals Google has created a set of policies to ensure a positive and safe experience using Google and…
Migrating your account from one CSS to another
Reading time: 2 – 4 minutes A Merchant Center account can only be linked to one CSS at a time. If you would like to switch to a different CSS while…
How to switch to Shoparize CSS
Reading time: 2 – 4 minutes You want to switch to Shoparize CSS — fantastic! Read on to find out how. Access levels When you initiate the switch to Shoparize CSS,…
How do I link my Google Ads account with my Google Merchant Center?
Reading time: 3–5 minutes Linking your Google Ads and Merchant Center account is a necessary step to take if you want to set up Shopping campaigns. In this article we explain…
Standard and Enhanced Free Listings for Google Shopping: Best Practices and Optimization
reading time: 3 – 5 minutes How to optimize your data for standard Free Listings and enhanced Free Listings Free Listings on Google? Absolutely! Use these best practices to list your…
How to monitor and adjust your Shopping Campaigns
A Guide reading time: 3 – 5 minutes You can follow some best practices to monitor, evaluate, and adjust your Shopping campaigns, ensuring that they perform optimally. Let’s take a look…
How to specify which CSS can publish your ads
reading time: 3 – 5 minutes You can control which CSSs may publish your Shopping ads as Product Listing Ads (PLAs) on Google’s search results page. Do this by opting in…
Surfaces Across Google or Free Listings on the Google Shopping tab
reading time: 3 – 5 minutes In addition to paid results in the Google Shopping tab, merchants can participate in Free Product Listings or SAG (Surfaces Across Google) and Enhanced Free…
Our case studies
The success story of Comercial Alfer
Comercial Alfer is a company dedicated to providing Catering and Food Machinery for professionals. With their wide range of equipment, they assist cafes, restaurants, pizzerias, butchers and bakeries. Comercial Alfer is…
Case study: Conrad .se .it .fr .dk
Quick learnings What was learned in this case For all countries, CPC’s decreased and/or clicks increased depending on the bidding strategy. The migration to Shoparize CSS was seamless, without data loss…